Founder Mr. Wen Kezhen

Wen Kezhen, born in July 1965, is from Ningxiang, Hunan. She is the chairman of Hunan Dayu Technology Co., Ltd. and the founder of Shanzhen brand. She is currently the vice president of China Nutrition and Health Research Institute, executive director of Hunan Health Management Association, and national second-level health manager. She has been engaged in health management and organic food promotion and research and development for more than 20 years. Wen Kezhen has visited and studied in internationally renowned universities and scientific research institutions in the United States as a visiting scholar. After returning to China, she launched a high-quality domestic nutrition brand "Shanzhen" (formerly "Shaner"), and has participated in the recording of "Delicious Life" and "Hunan Jingshi Health Hall" programs on Travel Satellite TV. She is proficient in Chinese medicine culture and Western functional medicine. She has been engaged in organic health promotion for more than 20 years. She has served as a personal nutrition consultant for many national treasure-level art masters and a personal health trainer for celebrity artists, helping many families regain their health.

【Character Experience】

● Growth Experience

Wen Kezhen was born into a medical family with 13 generations of medical practitioners. At the age of 4, he followed his father to consult doctors everywhere. Under the influence of his father, he also embarked on the road of practicing medicine. Later, he switched to nutrition and focused on dietary nutrition and health conditioning. When his father was 90 years old, he left him a family letter, writing down his many years of medical experience word by word on paper. On the first page of the book, there was an exhortation and sustenance to him: "Serve the people, treat people with all your heart, and don't take economy (money) as the most important thing." This is easier said than done. Over the years, Wen Kezhen has been adhering to his father's teachings, looking for high-quality raw materials and learning advanced technologies all over the world, deeply cultivating the nutrition and health industry, and integrating the resources of nutrition and health research institutions at home and abroad to create a series of products that can help people improve their self-healing ability. Never forget his father's teachings, become a gardener of people's lives, and constantly explore and cultivate on the road of protecting people's health.

● Founding a business

In 1989, Wen Kezhen started a business from scratch. In 1995, he opened the first offline organic life store, and in March 1996, he opened more than 40 offline stores in Hunan China Resources Vanguard and Jiangxi China Resources Vanguard. In 2012, he founded Hunan Dayu Technology Co., Ltd. in Changsha. Today, his Dayu Technology has developed into a self-built factory with 6,000 square meters, a research and development center, a professional production plant, and a 100,000-level air purification workshop. It has become a modern production enterprise integrating production, research and development, sales, and service, with functional food production lines such as health foods and special nutritional supplements for pregnant and lactating mothers.


[Character deeds]

In 2020, he donated materials worth about RMB 440,000 to the Red Cross Society of Jiangxia District, Wuhan City, to support the prevention and control of the new crown pneumonia.
In June 2023, he donated materials worth more than RMB 1.5 million to the Tianjin Disabled Welfare Foundation to support the welfare of the disabled.

[Honors]

In May 2014, he became a health manager. In August 2021, he became a Chinese medicine diet constitution manager (senior).
In May 2021, Hunan Dayu Technology Co., Ltd., founded by Wen Kezhen, was awarded the 2021 Healthy Nutrition Zero Additive Food Research Field Science and Technology Innovation Enterprise by the Organizing Committee of the Chinese Scientists Forum.
In May 2021, he was awarded the Chief Scientist of the Company in the Field of Health Products Video Research such as Compound Probiotics, Collagen and Hyaluronic Acid by the Chinese Scientists Forum.
In March 2023, he became a public nutritionist (senior).
In June 2023, he was selected as the Vice President of the Chinese Academy of Nutrition and Health.